Analysis on the effect of service quality, customer satisfaction, switching barrier at ski resort for customer retention
Year of publication: |
March 2009
|
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Authors: | Jung, Yong Hyun ; Yeo, Hwan Leep ; Kim, Pan Soo |
Published in: |
Selected papers January 2009 Business & Economics Society International Conference ; Volume 1. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2009, p. 14-25
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Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wintersport | Winter sports |
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