An analysis of new product market failures in the pharmaceutical industry including an econometric evaluation of the influences of promotional and researcg and developement expenditures on pharmaceutical sales
George Joseph Norwood
| Year of publication: |
1970
|
|---|---|
| Authors: | Norwood, George Joseph |
| Publisher: |
XIV, 244 S |
| Subject: | Arzneimittelmarkt | Industrieforschung | Innovation | Vereinigte Staaten |
| Type of publication: | Book / Working Paper |
|---|---|
| Thesis: | The University of Mississippi, Diss. 1970 |
| Notes: | Bibliogr. S. 206-224 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002578135