Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Year of publication: |
2011
|
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Authors: | Rajagopal |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 5.2011, 6, p. 685-703
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kauf | Purchase | Entscheidung | Decision | Vertriebsweg | Distribution channel | Kognition | Cognition |
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