Analytical Methods for the Analysis of Managerial Risk in the Marketing

Within forecasts based on single estimations the risk due to uncertainty is not considered. Yet they continue to be widely used in practice in different areas of marketing such as the return on investments, discounted flow of benefits of a project, the average annual benefit of an investment a.s.o.

MoreLess

Year of publication:	2013
Authors:	BRADUTAN, Svetlana
Published in:	Romanian Statistical Review Supplement. - Institutul National de Statistica şi Studii Economice (INSSE). - Vol. 61.2013, 2, p. 101-105
Publisher:	Institutul National de Statistica şi Studii Economice (INSSE)
Subject:	management \| marketing \| risk \| uncertainty \| method \| decision \| economy \| forecast \| benefit \| advantage \| the estimation process

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

More details

Extent:	application/pdf
Type of publication:	Article
Classification:	D81 - Criteria for Decision-Making under Risk and Uncertainty ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010660791