Analytics to execute a client-centric strategy : improve the bottom line by using the balanced scorecard
Tony LoFrumento
| Year of publication: |
2007
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|---|---|
| Authors: | LoFrumento, Tony |
| Published in: |
Journal of performance management. - Ludwigshafen : IMIS, ISSN 1863-8236, ZDB-ID 2280310-5. - Vol. 1.2007, 3, p. 5-8
|
| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Balanced Scorecard | Balanced scorecard |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610084