Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Stephan Dahl, Lynne Eagle and Carlos Báez
Year of publication: |
2009
|
---|---|
Authors: | Dahl, Stephan ; Eagle, Lynne ; Báez, Carlos |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 10.2009, 1, p. 46-59
|
Saved in:
Saved in favorites
Similar items by person
-
Dahl, Stephan, (2009)
-
Dahl, Stephan, (2009)
-
Regulation of nutrition and health claims in advertising
Brennan, Ross, (2008)
- More ...