Analyzing attachment and consumers' emotions : emerging research and opportunities

Giuseppe Pedeliento

"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--

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Year of publication:	[2018]
Authors:	Pedeliento, Giuseppe
Publisher:	Hershey PA, USA : IGI Global, Business Science Reference
Subject:	Markenführung \| Brand management \| Kundenbindung \| Customer retention \| Markentreue \| Brand loyalty
Description of contents:	Table of Contents [gbv.de]

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Extent:	xix, 308 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Research insights
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5225-4984-0 ; 978-1-5225-4985-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011711972