Analyzing attachment and consumers' emotions : emerging research and opportunities
Year of publication: |
[2018]
|
---|---|
Authors: | Pedeliento, Giuseppe |
Publisher: |
Hershey PA, USA : IGI Global, Business Science Reference |
Subject: | Markenführung | Brand management | Kundenbindung | Customer retention | Markentreue | Brand loyalty |
Description of contents: | Table of Contents [gbv.de] |
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Beyond brand loyalty : brand sustainability
Schultz, Don E., (2015)
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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav, (2021)
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Kholis, Noor, (2021)
- More ...
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End users’ purchasing task involvement, power and influence strategies in organizational buying
Pedeliento, Giuseppe, (2019)
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Pedeliento, Giuseppe, (2019)
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CSR and service quality in nonprofit organizations : the case of a performing arts association
Andreini, Daniela, (2014)
- More ...