Analyzing countries for their luxury potentials : a macromarketing approach
Year of publication: |
[2016]
|
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Authors: | Dirsehan, Taşkın |
Published in: |
Global marketing strategies for the promotion of luxury goods. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9958-8. - 2016, p. 71-91
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Subject: | Internationales Marketing | International marketing | Luxusgüter | Luxury goods | Internationaler Markteintritt | International market entry | Internationale Marktsegmentierung | International market segmentation |
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