Analyzing customer-orientation practices of firms from a wider perspective
Year of publication: |
2008
|
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Authors: | Awuah, Gabriel B. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 15.2008, 1, p. 45-72
|
Subject: | Unternehmensdienstleistung | Business services | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network |
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