Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan, Adriana A. Amaya Rivas, and Tuya Bat
| Year of publication: |
2019
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|---|---|
| Authors: | Quyen Phu Thi Phan ; Amaya Rivas, Adriana A. ; Bat, Tuya |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 18.2019, 2, p. 113-140
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| Subject: | brand attitude | eWOM intention | gender | Means-end chain theory | website attitude | website attributes | website trustworthiness | Website | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1595361 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179580