Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Julie A. Edell; Kevin Lane Keller
| Year of publication: |
1999
|
|---|---|
| Authors: | Edell, Julie A. ; Keller, Kevin Lane |
| Publisher: |
Cambridge, MA |
| Subject: | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Spieltheorie | Game theory | Wahlkampf | Electoral campaign | USA | United States | Theorie | Theory | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing |
| Extent: | 35 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 99,120 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001459858