Analyzing price and product strategies with a comprehensive system dynamics model : a case study from the capital goods industry
Year of publication: |
2008
|
---|---|
Authors: | Größler, Andreas ; Löpsinger, Tobias ; Stotz, Myrjam ; Wörner, H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 11, p. 1136-1142
|
Subject: | Preismanagement | Pricing strategy | Investitionsgüterindustrie | Capital goods industry | Simulation | Operations Research | Operations research |
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