Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Year of publication: |
2021
|
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Authors: | Jensen, Jonathan A. ; Cobbs, Joe B. ; Albano, Benjamin ; Tyler, B. David |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 61.2021, 1, p. 44-57
|
Subject: | Motorsport | Marketing | Sponsoring | Sponsorship |
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