Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study
Year of publication: |
2020
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Authors: | Hein, Maren ; Kurz, Peter ; Steiner, Winfried J. |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 90.2020, 1, p. 1-36
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Subject: | Choice-based conjoint analysis | Hierarchical Bayes | Simulation | Sensitivity analysis | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Logit-Modell | Logit model |
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