Analyzing the effect of perceived risk and information diagnosticity on word-of-mouth and viral marketing
Jose Pius Nedumkallel, Deepak Babu, Michelle Francis
| Year of publication: |
2020
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|---|---|
| Authors: | Nedumkallel, Jose Pius ; Babu, Deepak ; Francis, Michelle |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 16.2020, 4, p. 65-81
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| Subject: | Brand Loyalty | Information-Diagnosticity | Online Product Review | Perceived Risk | Viral Marketing | Word-of-Mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Online-Marketing | Internet marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2020100105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012421892