Analyzing the Impact of Online Brand Trust on Sales Promotion and Online Buying Decision
Year of publication: |
2019
|
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Authors: | Soni, Neha |
Other Persons: | Verghese, Manoj (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenführung | Brand management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Marketing Management, Vol. XVII, No. 3, August 2018, pp. 7-24 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 2018 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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