Analyzing the post-harvest supply chain enablers of vertical integration for rural employability and marketability
Year of publication: |
2022
|
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Authors: | Priyadarshi, Rahul ; Routroy, Srikanta ; Kant, Girish |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 3, p. 529-548
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Subject: | B2B marketing | Fuzzy technique for order of preference by similarity to an ideal solution | Post-harvest supply chain enablers | Rural marketing | Structural equation modeling | Vertical integration | Lieferkette | Supply chain | Vertikale Integration | B-to-B-Marketing | Business-to-business marketing | Fuzzy-Set-Theorie | Fuzzy sets |
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