Analyzing the strategic role of social networking in firm growth and productivity

Vladlena Benson (Kingston University, UK), Ronald Tuninga (Kingston Business School, UK), George Saridakis (Kingston University, UK)

"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--Provided by publisher.

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Year of publication:	[2017]
Other Persons:	Benson, Vladlena (ed.) ; Tuninga, Ronald (ed.) ; Saridakis, George (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Social Web \| Social web \| Web 2.0-Technologien \| Web 2.0 technologies \| Strategisches Management \| Strategic management \| Unternehmen \| Wachstum \| Soziales Netzwerk

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Extent:	1 Online-Ressource (xxvi, 524 Seiten) Illustrationen, Diagramme
Series:	Advances in E-Business research (AEBR) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Erscheinungsjahr in Vorlageform:[2017] Also available in print.
ISBN:	978-1-5225-0560-0 ; 978-1-5225-0559-4
Other identifiers:	10.4018/978-1-5225-0559-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011525552