Ancillaries in the aviation industry : importance, trends, going digital
Year of publication: |
2017
|
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Authors: | Avram, Bogdan |
Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 5.2017, 2, p. 53-65
|
Subject: | airline ancillaries | ancillary revenue | airline revenue streams | airline sales | broadband ancillaries | branded fares | bundles | Fluggesellschaft | Airline | Luftverkehr | Air transport | Preismanagement | Pricing strategy | Revenue-Management | Revenue management | Leistungsbündel | Bundling strategy |
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