And now for something completely different : "really" new products
prep. by Marjorie Adams ; Joseph LaCugna
| Year of publication: |
1994
|
|---|---|
| Authors: | Adams, Marjorie G. ; LaCugna, Joseph |
| Publisher: |
Cambridge, Mass. |
| Extent: | 57 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 94,124 : Conference summary |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000901488