And then we come to the brand : academic insights from international bestsellers
Stephen Brown
| Year of publication: |
2011
|
|---|---|
| Authors: | Brown, Stephen |
| Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 1.2011, 1, p. 70-86
|
| Subject: | Buch | Book | Marketingmanagement | Marketing management | Verlagswesen | Publishing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009301241