Anforderungen an das Handelsmarkenmanagement des Handels
Year of publication: |
2001
|
---|---|
Authors: | Hallier, Bernd |
Published in: |
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik. - Stuttgart : Schäffer-Poeschel, ISBN 3-7910-1814-0. - 2001, p. 263-274
|
Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Handelsmarketing | Retail marketing | Deutschland | Germany |
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