Anforderungen an das Handelsmarkenmanagement des Handels
Bernd Hallier
| Year of publication: |
2001
|
|---|---|
| Authors: | Hallier, Bernd |
| Published in: |
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik. - Stuttgart : Schäffer-Poeschel, ISBN 3-7910-1814-0. - 2001, p. 263-274
|
| Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Handelsmarketing | Retail marketing | Deutschland | Germany |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben In: Handelsmarken |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001580463