Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Jasmina Ilicic and Stacey M. Brennan
| Year of publication: |
2023
|
|---|---|
| Authors: | Ilicic, Jasmina ; Brennan, Stacey M. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 4, p. 1099-1129
|
| Subject: | Brand names | Branding | Healthfulness | Purchase intention | Religious priming | Virtue | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Markenimage | Brand image | Religion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-09-2021-0719 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252256