Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal-human distinction
This introduction lays the groundwork for a special issue of the Journal of Business Research devoted to "Animal Companions, Consumption Experiences, and the Marketing of Pets." After some preliminary comments on the relevant background, the editors develop a conceptual scheme - based on a typology of consumer value - for organizing the contributions appearing in the special issue. They explain the assignment of various contributions to various value-related categories in order to account for the structure and meanings of the perspectives that emerge.
Year of publication: |
2008
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Authors: | Holbrook, Morris B. ; Woodside, Arch G. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 61.2008, 5, p. 377-381
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Publisher: |
Elsevier |
Saved in:
Online Resource
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