Animal welfare certification seal and the effect on brand equity : consumer perspective of chicken commodity
Year of publication: |
2023
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Authors: | Gaiato, Gabriel ; Ardigó, Carlos Marcelo ; Limberger, Pablo Flôres |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 29.2023, 6, p. 197-218
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Subject: | Animal Welfare | AW certification seal | consumer-based brand equity | experiment | food products | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Tierschutz | Animal protection | Warenkennzeichnung | Product labelling | Tierhaltung | Animal husbandry |
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