Animosity leads to boycott and subsequent reluctance to buy : evidence from Sino Indian disputes
Year of publication: |
2022
|
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Authors: | Verma, Pranay |
Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 32.2022, 3, p. 368-386
|
Subject: | Animosity | Boycott | Regret theory | Reluctance to buy | Indien | India | Konsumentenboykott | Consumer boycott | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Entscheidung unter Unsicherheit | Decision under uncertainty |
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