Anmerkungen zur Markenwert-Diskussion
Thomas Jenner
| Year of publication: |
2005
|
|---|---|
| Authors: | Jenner, Thomas |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 65.2005, 5, p. 458-470
|
| Subject: | Markenführung | Brand management | Realoptionsansatz | Real options analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003143733