Extent:
XI, 397 S.
Ill., graph. Darst.
Series:
Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing, ISSN 0175-3568, ZDB-ID 194355-8. - Vol. 11
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis ; Graue Literatur ; Non-commercial literature
Language: German
Thesis:
Zugl.: Köln, Univ., Diss., 1982
Notes:
Literaturverz. S. 376 - 391
ISBN: 3-922292-06-2
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013432013