Announcement, entry, and preemption when consumers have switching costs
Year of publication: |
2004
|
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Authors: | Gerlach, Heiko A. |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 35.2004, 1, p. 184-202
|
Subject: | Innovation | Markteintritt | Market entry | Ankündigungseffekt | Announcement effect | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour |
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