Ansätze zur Theorie des optimalen Werbebudgets
Günter Jaensch und Wolfgang Korndörfer
| Year of publication: |
1967
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|---|---|
| Authors: | Jaensch, Günter ; Korndörfer, Wolfgang |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 37.1967, 7, p. 437-458
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| Subject: | Werbungsbetrieb |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003058151