Ansatz eines strategischen CSR-Konzeptes zur Förderung innovativer Technologien am Beispiel der Nanotechnologie
Klaus-Peter Wiedmann; Barbara Seegebarth; Andreas Dieterich
| Year of publication: |
2011
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Seegebarth, Barbara ; Dieterich, Andreas |
| Publisher: |
Hannover : Univ. Hannover, Inst. für Marketing & Management |
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Stakeholder | Innovationsdiffusion | Innovation diffusion | Nanotechnologie | Nanotechnology | Deutschland | Germany | Unternehmenskultur | Technische Innovation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V Bl., 95 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 73 - 93 |
| ISBN: | 978-3-86700-081-9 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859254