Antecedens and performance consequences of integrated brand management in China : an exploratory study
Xiaoyun Chen; Long W. Lam; Huan Zou
| Year of publication: |
2011
|
|---|---|
| Authors: | Chen, Xiaoyun ; Lam, Long W. ; Zou, Huan |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 2, p. 167-180
|
| Subject: | Markenführung | Brand management | Performance-Management | Performance management | Systemtransformation | Economic transition | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009156352