Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs
Year of publication: |
2010
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Authors: | Torres, Ivonne M ; Limbu, Yam B |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 32.2010, 2, p. 59-71
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