Antecedents and consequences of brand citizenship behavior in private higher education institutions
Kamran Khan, Irfan Hameed and Syed Karamatullah Hussainy
| Year of publication: |
2023
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| Authors: | Khan, Kamran ; Hameed, Irfan ; Hussainy, Syed Karamatullah |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 33.2023, 2, p. 223-244
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| Subject: | brand commitment | brand performance | brand strength | customer (student) satisfaction | internal brand management | Social exchange theory | Markenführung | Brand management | Hochschule | Higher education institution | Beziehungsmarketing | Relationship marketing | Studierende | Students | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1927934 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014419304