Antecedents and consequences of brand love
Sanjit Kumar Roy; Abdolreza Eshghi; Abhigyan Sarkar
| Year of publication: |
2013
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|---|---|
| Authors: | Roy, Sanjit Kumar ; Eshghi, Abdolreza ; Sarkar, Abhigyan |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 4, p. 325-332
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| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Emotion | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009729354