Antecedents and consequences of brand-oriented companies
Year of publication: |
2013
|
---|---|
Authors: | Huang, Yen-Tsung ; Tsai, Ya-Ting |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 11/12, p. 2020-2041
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand orientation | Strategic orientation | Brand performance | Internal branding | Brands | Brand awareness | Taiwan |
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