Antecedents and consequences of chatbot initial trust
Rania Badr Mostafa, Tamara Kasamani
| Year of publication: |
2022
|
|---|---|
| Authors: | Mostafa, Rania Badr ; Kasamani, Tamara |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 6, p. 1748-1771
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| Subject: | Artificial intelligence | Chatbot initial trust | Chatbot trust | Chatbot usage intention | Customer engagement | Künstliche Intelligenz | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2020-0084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013351249