Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Year of publication: |
April 2016
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Authors: | Um, Nam-Hyun |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 2, p. 121-134
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Subject: | advertising | celebrity endorsement | attribution | attributional style | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising |
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