Antecedents and consequences of expanded marketing mix encounters across diverse entrepreneurial profiles
Year of publication: |
2008
|
---|---|
Authors: | Andotra, Neetu ; Pooja |
Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 20.2008, 2, p. 188-197
|
Subject: | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Diversity Management | Diversity management | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs |
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