Antecedents and consequences of liking in retail service relationships in China and Greece
Year of publication: |
June 2017
|
---|---|
Authors: | Abosag, Ibrahim ; Baker, Thomas L. ; Hall, Kristina Lindsey ; Voulgari, Aliki-Dimitra ; Zheng, Xiaoyuan |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 26.2017, 3, p. 566-578
|
Subject: | International marketing | Service marketing | Liking | Loyalty | Financial services | China | Greece | Griechenland | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Einzelhandel | Retail trade | Internationales Marketing |
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