Antecedents and consequences of pharmacy loyalty behavior
Year of publication: |
2015
|
---|---|
Authors: | Athavale, Amod S. ; Banahan, Benjamin F., III ; Bentley, John O. ; West-Sturm, Donna |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 9.2015, 1, p. 36-55
|
Subject: | Satisfaction | Trust | Negative word-of-mouth promotion | Patient behavior | Pharmacy loyalty behavior | Positive word-of-mouth promotion | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Pharmahandel | Pharmaceutical distributors | Kundenzufriedenheit | Customer satisfaction | Arzneimittel | Pharmaceuticals | Dienstleistungsqualität | Service quality | Verkaufsförderung | Sales promotion |
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