Antecedents and consequences of private brand purchase
Year of publication: |
2017
|
---|---|
Authors: | Muruganantham, G. ; Priyadharshini, K. |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 45.2017, 6, p. 660-682
|
Publisher: |
Emerald Publishing Limited |
Subject: | Brand management | Consumer behaviour | Marketing | Private label brands | Purchasing | Retailing |
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