Antecedents and consequences of reliance in the context of B2B brand image
Prathamesh Kittur and Swagato Chatterjee and Amit Upadhyay
| Year of publication: |
2023
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|---|---|
| Authors: | Kittur, Prathamesh ; Chatterjee, Swagato ; Upadhyay, Amit |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 1, p. 102-117
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| Subject: | Brand image | Capability | Commitment | Reliance | Trust | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2021-0263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539048