Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Year of publication: |
2024
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Authors: | Costa, Cláudia ; Azevedo, António |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 3/4, p. 289-312
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Subject: | apology | Brand forgiveness | brand hate | cancel culture | ideological incompatibilities |
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