Antecedents and moderators of brand trust in the context of baby care toiletries
Year of publication: |
2015
|
---|---|
Authors: | Srivastava, Neha ; Dash, Satya Bhushan ; Mookerjee, Amit |
Other Persons: | Linda L. Price, Prof. Rajiv Vaidyanathan, Dr (ed.) |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 32.2015, 5, p. 328-340
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Personality | Brand trust | Predictability | Brand innovativeness | Brand intimacy | Cognitive |
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