Antecedents and performance implications of channel integration in foreign markets
Year of publication: |
2008
|
---|---|
Authors: | Aulakh, Preet S. ; Kotabe, Masaaki |
Published in: |
International marketing ; Vol. 3. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 205-235
|
Subject: | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | Multinationales Unternehmen | Transnational corporation |
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