Antecedents of brand love in online network-based communities : a social identity perspective
Maria Vernuccio (Department of Management, Sapienza University of Rome, Rome, Italy), Margherita Pagani (Department of Markets and Innovation, EM Lyon Business School, Lyon, France), Camilla Barbarossa (Department of Human studies, LUMSA University, Rome, Italy), Alberto Pastore (Department of Management, Sapienza University of Rome, Rome, Italy)
| Year of publication: |
2015
|
|---|---|
| Authors: | Vernuccio, Maria ; Pagani, Margherita ; Barbarossa, Camilla ; Pastore, Alberto |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 7, p. 706-719
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| Subject: | Social identity | Facebook | Structural equation modelling | Brand love | Consumer engagement | Online network-based communities | Social-interactive engagement | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Online-Marketing | Internet marketing | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Emotion | Markenimage | Brand image | Sozialpsychologie | Social psychology | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2014-0772 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416930