Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Year of publication: |
2012
|
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Authors: | Gao, Tao ; Rohm, Andrew J. ; Sultan, Fareena ; Huang, Suping |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 54.2012, 2, p. 211-224
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Subject: | USA | United States | China | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Marketingmanagement | Marketing management | Mobilkommunikation | Mobile communications |
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