Antecedents of consumer-based electronic retail brand equity : an integrated model
Muhammad Mohsin Butt, Yu Yingchen, Amrul Asraf Mohd-Any, Dilip S. Mutum, Hiram Ting, and Khong Kok Wei
| Year of publication: |
2018
|
|---|---|
| Authors: | Butt, Muhammad Mohsin ; Yingchen, Yu ; Mohd-Any, Amrul Asraf ; Mutum, Dilip S. ; Hiram Ting ; Kok Wei Khong |
| Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 23.2018, 2, p. 69-99
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| Subject: | online retail brand equity | e-trust | e-satisfaction | e-retail service quality | brand equity | Markenimage | Brand image | Online-Handel | Online retailing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21315/aamj2018.23.2.4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012056659