Influence of the internet on retailer's perceived quality in the generation of retailer's brand equity
Valentín Gallart-Camahort, Luis Callarisa Fiol and Javier Sánchez García
| Year of publication: |
2023
|
|---|---|
| Authors: | Gallart-Camahort, Valentín ; Fiol, Luis Callarisa ; Sánchez-García, Javier |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 27.2023, 1, p. 33-47
|
| Subject: | Brand Equity | Internet | Loyalty | Retailer | Einzelhandel | Retail trade | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262921992212 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014229698